B2B Conference Speaking Opportunities

How to identify the right conferences to pitch

Before you pitch a speaking slot, you need to know:

• Who already speaks there — Is the speaker roster your peers or your aspirational comp set?
• What topics dominate — Does your expertise align with what this audience wants to hear?
• Where your competitors speak — If three competitors speak at a conference and you don't, that's a problem. If none do, that's an opportunity.
• Which events are growing their speaker roster — New conferences often have more accessible application processes

The cross-conference view

One of the most useful views in KeynoteData is the cross-conference speaker list — people who've spoken at multiple events in the same space.

These repeat speakers have figured out the circuit. They know what topics land, which conferences have the best audiences, and how to get selected. Studying their topics and conference mix gives you a map of what the market responds to.

We have 11 speakers who've appeared at 2+ conferences in our database. Their track record tells you which conferences produce the best engagements for B2B speakers.