You're the one deciding where to send the team and where to spend the sponsorship budget. Here's what the data says about which conferences are worth it.
The average B2B conference sponsorship runs $15K–$150K before you add travel, booth costs, and staff time. Most event marketers make those decisions based on vendor pitches and gut feel.
KeynoteData gives you actual speaker rosters, sponsor lists, and session data before you commit. You can see whether your target accounts are sending VP-level attendees, which competitors are sponsoring, and whether the conference audience matches your ICP.
Conference marketing materials always claim the right audience. The speaker roster is a better signal. Conferences recruit speakers from their attendee base — so a high concentration of VP+ speakers suggests a high concentration of VP+ attendees.
We track seniority for every speaker in our database. Use that as a proxy for attendee seniority before you sign the sponsorship agreement.
Full speaker and sponsor data available for these conferences.
HubSpot's annual marketing and sales conference, drawing 25,000+ professionals to Boston each year.
Notable: Dario Amodei, Mati Staniszewski
Salesforce's flagship annual event — one of the largest software conferences in the world.
Notable: Dario Amodei, Mati Staniszewski
A boutique B2B messaging conference organized by Wynter.
Notable: Allison Dancy, Amanda McGuckin Hager
The demand generation and lead marketing conference, focused on performance marketing, lead quality, and digital acquisition.
Notable: Amro Naddy, Amy Zimmerman
Start with the speaker roster. High VP+ speaker concentration suggests high VP+ attendee concentration. Then check the sponsor list — if multiple direct competitors are sponsoring, there's likely validated audience match. Our database tracks both for 13 conferences.
INBOUND, Dreamforce, and SaaStr Annual have the largest overall scale. Spryng and LeadsCon are more focused and often have better attendee-to-sponsor ratios for niche B2B audiences.
Yes — we track sponsor data including company name, tier, and cross-conference sponsorship history. Get access to the full database to see which companies keep showing up at which events.
Filter by conference, seniority, and company. Export to CSV for your planning.