Speaker Placement Strategy for PR Agencies

The data-backed pitch

A strong speaker placement pitch answers three questions:

1. Why this conference? — Show the speaker roster. Demonstrate that your client's peers and target buyers attend.
2. Why this topic? — Show what topics have been covered, and what the gap is. Your client fills the gap.
3. Why now? — Show the competitive landscape. If competitors are speaking and your client isn't, that's urgency. If no one from your client's category has spoken there, that's an opportunity.

KeynoteData gives you the data for all three arguments.

Building your client's conference map

A conference map for a B2B SaaS client typically covers:

• Tier 1 events (2-3 conferences where you actively pursue speaking slots every year)
• Tier 2 events (5-8 conferences where you pitch opportunistically)
• Tier 3 events (emerging conferences worth monitoring)

Building this map requires knowing which conferences feature speakers like your client — same seniority, same function, adjacent or overlapping audience. The KeynoteData speaker database gives you that view across 13 conferences today.